Google Play Store - Analysis Dashboard

Mobile apps are everywhere.They are easy to create and can be lucrative. Because of these two factors, more and more apps are being developed.So,here is comprehensive analysis of the Android app market by comparing over ten thousand apps in Google Play across different categories. googleplay.png

Apps Category

On google play store,There are multiple number of apps which are divided into different categories.So lets have a first look on it.

FAMILYGAMETOOLSBUSINESSMEDICALPERSONALIZATIONPRODUCTIVITYLIFESTYLEFINANCESPORTSCOMMUNICATIONHEALTH_AND_FITNESSPHOTOGRAPHYNEWS_AND_MAGAZINESSOCIALBOOKS_AND_REFERENCETRAVEL_AND_LOCALSHOPPINGDATINGVIDEO_PLAYERSMAPS_AND_NAVIGATIONEDUCATIONFOOD_AND_DRINKENTERTAINMENTAUTO_AND_VEHICLESLIBRARIES_AND_DEMOWEATHERHOUSE_AND_HOMEEVENTSART_AND_DESIGNPARENTINGCOMICSBEAUTY050010001500

Notice that Family,Game,Tool these categories have more apps in google play as compared to others.That means most of the Appliction Developer prefer to make these three categories.

But its Developer preferences,now its time to see the customer preferences that which first three categories customers most like to install or download.

GAMECOMMUNICATIONTOOLSPRODUCTIVITYSOCIALPHOTOGRAPHYFAMILYVIDEO_PLAYERSTRAVEL_AND_LOCALNEWS_AND_MAGAZINESENTERTAINMENTBOOKS_AND_REFERENCEPERSONALIZATIONSHOPPINGHEALTH_AND_FITNESSSPORTSBUSINESSLIFESTYLEMAPS_AND_NAVIGATIONFINANCEWEATHEREDUCATIONFOOD_AND_DRINKDATINGART_AND_DESIGNHOUSE_AND_HOMEAUTO_AND_VEHICLESLIBRARIES_AND_DEMOCOMICSMEDICALPARENTINGBEAUTYEVENTS05B10B

Customer mostly like to install these categories apps- Game,Communication,Tools,Productivity,Social

Rating of apps

Rating tells us the popularity of apps and also shows the user interest. Lets have a look on Distribution of average rating.

The average rating = 4.173321123321124

Size and Price is considerable factor of the apps for user. Now let see that the size and price of app effects its rating or not .

From the above ,the size of apps is somewhere effects the rating of apps.But price of apps is definitely effects rating.

Also its good to see the content rating that means which age group or everyone visits or uses a apps of google play. Lets have look on content rating .

From above its clear that mostly every age group uses a google play.

Genres of apps

Genres describe the style,fuctions and features of apps that distinguish them from one another.

Apps Updation

There are around 801 apps that are not been updated since 2 years,these apps might not be in service.

FAMILYGAMETOOLSPERSONALIZATIONPRODUCTIVITYBUSINESSMEDICALBOOKS_AND_REFERENCECOMMUNICATIONLIFESTYLEPHOTOGRAPHYVIDEO_PLAYERSSPORTSSOCIALHEALTH_AND_FITNESSNEWS_AND_MAGAZINESFINANCEEDUCATIONWEATHERTRAVEL_AND_LOCALHOUSE_AND_HOMEMAPS_AND_NAVIGATIONLIBRARIES_AND_DEMOSHOPPINGENTERTAINMENTAUTO_AND_VEHICLESCOMICS050100150

Free v/s Paid apps

When we are talking about apps, there one thing that always hit into user inbox that is- app is paid or free?Let see.

See distribution of paid and free apps.

That is obvious that people more prefer free apps instead of paid ones.According to below graph:

  1. Paid apps maximum installs=10M
  2. Free apps maximum installs=10B
PaidFree110010k1M100M
PaidFreeNumber of installs of paid apps vs. free apps

Sentiment analysis of User Reviews

Reviews explain the feedback of apps or can say user point of view about that apps.It can be positive,negative or neutral.From reviews, Developer can understand the user requirements or user expection for specific app and then update that app according to user preferences.See a sentiment of reviews..

Moslty user give positive reviews.

By plotting sentiment polarity scores of user reviews for paid and free apps, we observe that free apps receive a lot of negative comments, as indicated by the outliers on the negative y-axis. Reviews for paid apps appear never to be extremely negative.

This may indicate something about app quality, i.e., paid apps being of higher quality than free apps on average.

Notebook Covers:

  1. Categories of apps
  2. Rating of apps(Size,Price v/s Rating)
  3. Genres and updation of apps
  4. Free v/s Paid apps
  5. Sentiment analysis of User Reviews

Summary

  1. Developers making more family apps but user prefer to use more game apps.
  2. Price of apps effect the apps rating.
  3. Some of apps are not in service because they are not been updated since 2 years.
  4. Free apps are most popular as compared to paid apps.
  5. From sentiment analysis,its clear that quality of paid apps is high as compared to free apps .

For info of dataset

Visit Kaggle wesite.